Why should I support KAZQ with my business?
Glad you asked thanks for your interest in supporting family safe programming!
KAZQ is a full power, non-commercial, educationally licensed, 501c3 television station serving the communities of Albuquerque, Rio Rancho, Belen, Los Lunas as well as most of the entire state of New Mexico including portions of Southern Colorado and Eastern Arizona via our digital broadcast signal, broadcast cable outlets and satellite coverages with Dish Network and Direct TV.
So your spot can potentially be seen by a million plus people with whom many may be very interested in the services or products you provide.
If KAZQ is a non-commercial station how do we advertise our goods and services on your station?
KAZQ does not solicit or produce commercials or advertising for our station.
We solicit and produce, what is referred to in the non-commercial industry as a “grant acknowledgment”.
What is a Grant Acknowledgment?
A grant acknowledgment is similar to a commercial but with a few major differences. We can’t list your pricing information, sales, discounts, etc or “Call To Action” or “Comparative” Statements such as “Come by or call today for the best deals and service in town!” and is much lower key in a promotional nature but we can show and list the products and services you provide as well as contact information including your address and phone number.
We do, however, include, with the production of the grant acknowledgment, a full-blown “commercial version” of your spot for use on our commercially licensed “sister” station KTVS -36. The commercial version will be completely portable for use at other commercial stations or media outlets including the web.
So in a nutshell, you, as a business, are showing your support for family safe programming and we in turn are saying “thank you!” by listing your products and services with a beautifully produced, low key, 30 second video that will be seen by many many people
My company is a 501c3 organization, do the same rules for grants apply to me?
Basically yes, but for the most part we can pull out many of the stops!
How much does a grant acknowledgement cost?
$0.00. That’s right, nothing.
….hmmm what’s going on here?
We don’t charge for our grant production services that air on KAZQ but rather we receive a donation from you, and we produce the spot as our way of saying “Thank You!” The type of donation you provide determines the type of production we say thank you with, in essence.
We do have other charges for other services that may fall outside the scope of KAZQ or a grant acknowledgment.
I hope we have been as transparent and upfront as possible and if you have any other questions please contact us and we will gladly answer any other questions you have.